Whether you like it or not, sales letters are more important than the product itself when it comes to stringing together a winning campaign that sucks cash on autopilot.
The conversion rate of your sales copy determines some extremely important outcomes:
- How much you can spend to get one visitor to your site
- The number and quality of the JVs you can convince to mail out for you
Those two criteria right there cut a cruel line between dead in the water wasted efforts and the easy-breezy success that sets you on your path to passive income.
But here’s what this is about. In this recent post, I patted myself on the back stating how good I had inadvertently become at copywriting. Turns out I have yet to be proven wrong.
One of the letters I wrote launched earlier this week and the conversion rate would make some of the $20,000 a pop guys blush like little girls.
In fact the guy I wrote it for called me a “god of copywriting”, which might be going a bit far, but my ego, for once, isn’t complaining.
So I want to share with you some of my immense wisdom in an interesting way:
I will write a complete sales letter on this blog, piece by piece, explaining the why and how of each section, paragraph and cleverly worded sentence.
Based on this live, “over-my shoulder-clinic”, anybody with a 6th grade command of the English language should be able to ramp up their conversions or at least understand the principles behind a sales piece that heats up your prospect until they either whip out their credit cards and buy something to relieve the pressure or have a brain aneurysm trying to resist.
Not only will this entire clinic be totally free of charge but one reader of this blog will walk away with a complete kickass conversion piece.
To win the Free Sales Letter, you need to qualify for the following criteria:
• You must have a product that I deem worthy. I will not write a letter oozing with sales juice for some hogwash, refried, low-rent junk nugget.
• You must agree to let me disclose everything here. If you already have a sales letter, I claim the right to tear it to pieces and point out your glaring inadequacies in public.
• You must be patient. I will not write your letter over night. Creative genius takes time and the process will be spread over multiple blog posts.
• You must demonstrate sufficient intelligence to recognize rock solid copy when you see it. You may give suggestions, but you accept that I will probably not heed them since I know what I’m doing and you don’t
(note: the smiley is to diffuse the tension, I’m actually serious about this though )
• You must demonstrate the capacity and willingness to use the letter to make you money. If you have only $14 to spend on advertising, no list and no industry contacts whatsoever, we are not a good match. I want bragging rights and if no one ever sees the letter because you are too tight, cheap or ineffectual to get it out there, I won’t get what I want.
• Priority goes to readers of this blog and people that have a product or service in the internet marketing niche. If you’re already a semi-established or even established marketer with at least a minimum of traffic, that would be great.
• I would prefer a lower price point since it requires a shorter letter to get massive conversions.
Well, those are all the rules I can think of for now.
Here’s how you can participate:
Either leave a comment here stating your product and why I should choose you as the recipient of a free brain-drain or email me: calgonite (at) gmail (dot) com.
Include your product name, what it does or teaches and what you will do with your top notch sales copy to ensure I will get maximum bragging rights.
Oh and be quick about it. There is all of one spot available and I want to fill it as soon as possible, because like all truly great performers, I can’t wait to get on stage and “do my thing”.
P.S. Feel free to run this by one of your friends or acquaintances that could benefit from it.




“…refried, low-rent junk nugget.” Ha, ha! I love it!
Good, ballsy, writing!
This is a great idea, Alex. One necessary addition though…
Many of your readers are in the “affiliate” business.
What WE would like to see FIRST (i.e. before you start posting the full sales letter, piece by piece), is a short, pithy, KILLER, “pre-sell” copywriting piece!
Start with that – then move on to the sales piece the “prospect” would see, AFTER being convinced to click the link to the sales page – as a result of the outstanding, compelling, pre-sell page…
Hey Guys,
Jim: thanks, I try
Ray: You’re dead right on this. I might get started with this today until I pick a “winner” for the sales letter.
20 or so emails but no posts here… Thanks all of you who make my blog look like a ghost town.
I wish I had a product so you could rip my sales letter apart. I personally love copywriting and want to get much better at it myself by studying the masters like John Carlton.
When I have a sales letter that needs ripping, I’ll let you know.
I know what you mean about the “ghost town” feeling. Maybe we have to start paying people to leave comments?
Hey Rian,
I’d love to read your copy. I’m sure you’ll be there sooner than later.
Hi Alex,
What a very interesting idea. I love your emails when I get them and the products you recommend. I’ve grown to trust your knowledge in the industry and think that this stunt will be fun to watch!
I have a pet food business that is really taking off. I am obtaining a list of leads that I don’t have a good sales letter for…? I know, it’s not an Internet Marketing product but at least it’s a dang good product. Anyway, I’ll enjoy watching what happens.
Sincerely,
Joel Mackey
http://www.premiumdirectpetfood.com
Hi Joel,
Thanks for your comment. I visited your site and it looks good. I’ve already picked a “winner” for the contest but that doesn’t mean I can’t give you some pointers when you get ready to go.
If you follow the series, you should have a very good start.