Why Most Marketer Blogs Suck
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Internet Marketers were surprisingly late jumping aboard the blog bandwagon. Several have done so now, but maybe they should have maintained their original position.
People reading any material online are almost certainly looking for one of two things: information or entertainment.
A huge number of blogs fall short in either category.
One of the main reasons for this, especially in internet marketing, is the highly competitive nature of the business, as well as certain other, not quite conflicting logistics.
On the side of competition, marketers are notoriously stingy when it comes to quality information and the concept of giving it away. If you’re going to post something worth reading, why not make it a special “viral report” or an ebook, or a membership site?
On the other side of the medal, if you’re going to “give” it away, why not force a newsletter sign up in exchange?
These are actually extremely valid reasons. The most traditional marketers, particularly those that have ever delved into the field of direct response mail are always looking for ROI. They find it through testing, tweaking and analyses.
In that vein, nothing beats a newsletter signup. The money is in the list. It’s so true and often repeated it almost makes one sick to hear it again. I don’t have exact figures, but a newsletter subscriber will out-value an RSS feed subscriber any day of the week.
Here’s where it gets interesting. Take for example Aaron Wall whose blog is also an ebook site and collection of SEO tools. On top of being one of the top names in SEO, this guy probably sells more of his ebook than top gurus do. But he’s a new age marketer.
What I mean by that is many people would not even identify him as a marketer at all, yet he is one and a great one at that. It all adds up to an entirely different form of authority, one much more subtle and quiet but arguably just as potent.