The Autopsy
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After the Death of Adsense and Life After Adsense, Scott Boulch released today “The Autopsy”.
In it he analyzes the so-called “aftershock” caused by his reports as well as the strategy he used to go from a no-list, no-name nobody to 7 figures a year, all in less than 90 days.
Since the report is somewhat long winded, like so many things these days, I’ve condensed the important parts here and added my two cents.
If you’d rather read the whole thing, you can download it here: The Autopsy
The Premise: You can make money with click-flipping. And the next version of the List Virus will be extra powerful.
The Style: “ In this report, I’m stepping out of bounds, breaking all the rules of internet marketing once again.”
I’ve been quite cynical of Scott Boulch in the past. Statements such as the above certainly have not helped.
If you’re “stepping out of bounds and breaking all the rules”, I really expect something completely different from you. Something I haven’t seen before. This is not it.
On the other hand, Scott Boulch did burst onto the scene in rather remarkable fashion and quick analysis reveals that he has just about done what tens of thousands of internet marketers dream of doing. Making a million bucks in a couple of months.
And it actually wasn’t that hard. He just needed to enrol the right tools and a “go big or go home” attitude.
Before we get into some quotes from the report that pinpoint the pillars of his success, let’s review some results.
Scott Boulch lanched “The Death of Adsense” an “out of bounds report that broke all the rules and seriously pissed off the gurus”.
He paid out $0.50 for every optin subscriber and made the promotion go viral as we will see below.
Result: 34,270 optins.
From the input he got from this list, he launched at least 3 successful products and we haven’t seen the last of him, of that I can assure you.
These products are:
Clickflipping.com : his core membership site where you learn the ins and outs of clickflipping.
Price: $997 upfront and $297 monthly membership.
I’m not a member so I can’t comment on the quality of the program but it does seem like a hefty sum. Not to mention that that membership fee is close to a monthly car payment… Scott doesn’t reveal data as to how many he’s sold but we can assume it was several hundred packages.
LifeafterAdsense.com: $49 monthly membership
According to Scott’s figures, he presently has over 1000 people enrolled. That’s a sweet $50,000 montly residual income, for those of us keeping track.
TheListVirus.com: I can’t remember the exact price of the software but it wasn’t cheap and it appears to have sold out, at least momentarily.Assuming Scott outsourced everything, from the sales copy to the design and the software to support, he still made a fantastic ROI on his initial investment of only $17,135 which he happily paid to build his list.
Here were the keys to success, as listed by Scott in “The Autopsy”:
“People talking to each other about what you have to say. Think Shock and Awe.”
“Any press is good press.”
“A picture is worth a thousand words.”
All these refer to the “wow factor” that The Death of Adsense had. A skull on the cover, a powerful, controversial affirmation…
“Study other successful campaigns and mirror their copywriting style.”
“Horizontal Marketing: One guru is enough to get the other gurus on board.”
Ah yes, the ever popular “copy and be copied.”
“When the customer opted in, an affiliate account was automatically created for them… and they had banners and creatives in their face, all ready to go.”
This is a very important point. True you won’t be able to pull this off in all niches but it’s a sure winner for anything related to affiliate marketing.
And it also reminds us of how lazy we are. Imagine your customers and prospects are the absolute laziest sods in the world. Make your most desired action readily available to them at the click of a button. The easier the better. Even filling up a form is too much. We are just that lazy.
More Keys to success:
“If you don’t have a product to sell, just ask the market what if wants and make it.”
This is exactly what Scott Boulch did. And it worked.
He came out with the first report and started surveying customers. While he was building products to sell them, he kept their attention with a second report and some pre-launch hype. At the height of desire the products launched and hit the bull’s eye.
At a certain point in your internet marketing endeavours, you begin to learn more from a product’s marketing and sales pitch than you do from the product itself.
I don’t own any of the products so I can’t speak for their quality. But the whole coup went down brilliantly.
Flawless execution, M. Boulch.