Six Degrees of Suck

This is a new feature on Net Frontier Marketing, where I rate recent discoveries on a scale of suck from not at all to grapefruit through a garden hose:

 In order:

1. Kieron’s Case Study:

3 weeks ago, Kieron registered a domain to run a quick experiment determining how easy it would be to start a niche blog from scratch. It features F1 driver Lewis Hamilton.

Now he’s back with results, showing you how he’s already getting 300 unique visitors a day with a bit of unique content and ingenuity.

2. The market realizes the new iPhone is just a expensive glossy turd:

It also comes with a long, painful contract. Sales fall far short of previsions, stock takes a tumble and Apple fan boys stop high fiving each other for a couple of minutes. Whew.

3. New Blog SEO 2.0:

Funny, brief and mostly accurate. Take for instance this post about why you don’t need to read Matt Cutts’ blog. I’d like to add an eleventh reason:

Following Cutts makes you a Cuttlet. Goodbye self-esteem.

4. Truemors.com:

Guy Kawasaki’s new site is a giant wad of suck. You’d think someone with his level of experience would know better than to launch such a vile atrocity.

About as distinctive as a cheap box of chocolates on Valentine’s day.

5. Truemors for Friends:

You leverage all your contacts and reference your new project countless times in your technorati top 100 Blog. It fails harder than Michael Jordan’s baseball career and you’re still trying to beat some life into it? Learn. When. To. Move. On.

6. Spending $12,107.09 to get Truemors built:

Ok, I’m over Truemors now, I’ll never mention it again after this post.

When Guy launched it, he led an army of horn blowers touting it had only cost $12k to launch a Web 2.0 “business”.

The legal fees were just under five grand. I can think of a hundred more constructive things I would have spent that money on. The first of which: a clue.

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Thought / Action of the Day:

Living in the past? Buy the Tibetan Book of the Dead, and learn how to let go.

Number of the Day:

8: number of people that think Truemors doesn’t suck. Incidentally, also the numeric value of their collective IQ.