Net Frontier Marketing

Yes, there’s just something about putting on dorky shoes worn by hundreds of sweaty strangers that gets me in the mood for marketing talk.

At the risk of shattering my cool image for ever, I went bowling over the weekend and it was indeed quite enjoyable.

It was the second time of my adult life, the first being the weekend before. Don’t worry I’ll compensate by bungee jumping off a bridge with a blindfold or something equally super extreme to make up for it…

Anyways, here’s why it’s interesting:

The first time I went, I steadily improved until finding a system and leaving the alley on my high score.

I’d figured out a way that worked.

When I came back to it last weekend, I was enthused to start proving the system out all over again. The first round was disastrous. The second was close to my high score but still short.

So I started to improvise, looking for a new system.

I started getting pissed when nothing seemed to work. So I went back to the original, the one that had posted results in the first place.

Bingo, it worked again. I beat my previous high by 50 points.

All that to say we are often quick to abandon what works. When we find a system, we like to think we can improve it or improvise on it in new ways.

Sometimes it will work.

Most of the time it won’t. As with most results in life, there is a reason why we get precisely that result. In fact there are many reasons. When you stack them up, you get a system.

It immediately reminded me of an affiliate campaign I had just started. It wasn’t working. I was getting conversions but getting braped by PPC engines.

I tweaked, rewrote and played with it until I felt the nervous twitch in my left eye signifying an impending outbreak of apoplexy.

You see, I’d thought I could do it differently this time. I thought I understood so much more about keywords, sales copy an conversions that I could wing it how I felt it.

Not true.

Upon returning home that afternoon, I immediately put up the page with my trusty method and the very same day the campaign went from loss to 300% ROI.

Did you ever stop doing something that was working for you because you thought you’d outgrown it?

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