If you’re just joining up, you’ll want to read up on How to Write a Sales Letter Part 1.
Once again we’re jumping right in because this is another “postzilla”.
As a reminder, the sales letter is in regular text and my comments are indented in blockquotes:
Below, we introduce the offer. Â Lots of bullet lists and lots of benefits. Â Again we keep the text well spaced with titles, lists and the like to make it easy on the eyes…
Guaranteed Prospects, Without the Work!â€
Co-op Lists is where the rubber meets the road. No blind theory and no beating around the bush. Only guaranteed results and money sucking action.
What you DON’T get with Co-op Lists:
• Worthless ebooks that do as much for your income as watching reruns on T.V.
• Blind theory that leaves you scratching your head
• The need to invest in expensive software
• The need to write reports or articles
• A learning curve that discourages you from taking action
• The need to pull out a single extra penny from your pocket
• The need to build yourself a website
Ok, so it’s nice to know you’re avoiding all the pitfalls that come with so-called “make money online†programs…
“What do you get then?†Glad you asked…
Here’s What You DO Get with Co-op Lists:
• A guaranteed list of at least 1000 double optin prospects
• The complete software tools you need to make it happen
• A complete report of approximately 20 pages you own all the rights to, effectively positioning you as an expert and instantly setting you up with your own product to sell and keep all the money
• Dramatically improve your selling power
• A system on complete auto-pilot: no setup, no scripts: It’s ready now!
• Super-Fresh leads added monthly
• Promote your blog, site, products or affiliate products and keep all the money
• 13,000 solo ad exposures to your list every year selling or promoting whatever you want
• Best Delivery rate in the business: your emails get delivered and they get read. You make more sales
• Up to 79,156 Sponsor ad exposures per year
• A complete starter kit ready to pump the cash out. You don’t need to invest a single penny more.
• Secured spot on your group’s blog for more marketing power and as many links as you can handle
• Takes out all the work and all the guessing, meaning you get it right and leave nothing up to chance
• The first stepping stone of your online empire
• A network of partner lists to exchange mailings with, doubling or tripling your profits
• An exclusive mastermind group to brainstorm your way to greater earnings
• The leverage you need to land those huge JV partners who sell thousands of dollars worth or your product with one message
• Profit sharing for platinum members (you can make back more than you invest just with this, more details in a moment)
So here we’re done talking it up for now. Â Time to present the offer in the most straightforward, structured and easy to understand manner.
To do that, we go back to the problem we stated earlier. Â We numbered the problems and now we number the solutions.
I said it above: there is ONE right way to build a list, and for that you need all the elements. If anything is missing, you might as well be trying to swim across the Atlantic with a lead jacket…
Let’s have another look at those elements and how you’re in the driver’s seat with Co-op Lists:
1) Choose a Niche:
We’ve preselected the hottest niche markets online. Based on extensive testing and cold hard facts, the following niches are proven, high profit performers.
All you have to do is pick one:
Internet Marketing:
• General Internet Marketing
• Reviews of Internet Marketing Tools
• Search Engine Optimization
• Home Business/Business Opportunities
Health and Beauty:
• General Health and Beauty
• Weight Loss and Health
• Alternative Medicine
Other High Octane Interests:
• Relationships and Dating
• Self-help / improvement
• Coupons and Shopping
No guess work here. These are rock-solid, proven performers with hoards of hungry motivated buyers.
2) Professional 15-20 page report:
Written by our expert ghostwriters, you get one complete report, ready to do your bidding:
• You can re-brand it in your name with whatever affiliate links you want
• You can cut it in pieces and submit it to article directories
• You can use it on your own to build other lists
• You can sell it for whatever price you want and keep all the money
• You can use it in whatever profit pulling way you see fit, it’s yours!
3) Expensive software:
Your list is hosted on a top of the line Gestresponse account we provide. No ongoing costs, no setup fee. Everything is included. In fact the campaign is already active and you just have to copy past your selling messages.
4) Traffic , Traffic, Traffic:
Big Headache? Don’t know where to start?
Well you can forget about it entirely. We take care of getting those hot, juicy prospects on your list. Fresh new prospects added every month.
All of them are guaranteed double optin which means they really want to hear from you, they’ve said so twice…
Everything has to be easy. Â Mention effort and you’ve just lost half your prospects. Â It’s one thing to say it out right but it’s even better to hint at it not so subtly…
I’d like to Participate Tooâ€
I hear ya, and that’s why I’ve taken out all the hard stuff, the confusion and the extra bits and pieces.
As the owner of the business, you do only the most important aspects of it.
• You write your monthly emails and ads, promoting the products of your choice
• You discuss lucrative Joint Venture opportunities with other list owners
• You check your stats and cash your checks
Everything else is completely hands off. You get all the benefits of running a real business with a large audience, only without the work and without the tedious everyday tasks.
You could be putting in 30 minutes a month and reap fat profits…
Math can be the saleman’s best friend. It’s your job to make numbers speak. Â This ups the desire factor, essential before engaging the pricing/close phase of the letter.
Unlike other programs that give you unrealistic expectations, I’ll give you some real figures.
With 1,000 leads every six months (2,000 a year), that’s about 167 leads per month. The first month, you’d have 167 subscribers you could directly e-mail in your list, 334 the second month, over 500 the third month, and so forth.
That translates to over 13,000 solo mailings…
Say you sold a product as an affiliate, and your average commission was only $20:
A 3% conversion would be over 390 sales at $20 a pop, or $7800. But let’s play it really, really low. Let’s say you could only get one tenth of that.
A 0.3% conversion would be over 39 sales, or $780. And anyone who owns a mailing list of double optin prospects would call these numbers pathetic…
In fact the industry standard is closer to $1 a month per subscriber. But remember, we’re low balling the figures here.
But wait! That’s NOT including our unique networking system where you have the option of displaying an ad across related mailing lists. Let’s assume that there are only three related mailing lists in this network:
The total exposure in this case will be over 39,000 times in a year that you’ll be able to either e-mail a subscriber or have a short ad displayed to them.
Rate Would be an Extra 39 salesâ€
Although these numbers already look good, they only multiply over and over again as time goes on, as the lists will always be growing. In two years time, you’d have over 50,000 exposures on your list alone, or over 150,000 exposures on the network.
In three years, you’d have over 110,000 exposures with your list alone, and close to a third of a million exposures throughout the network … and that’s NOT including any of the extra leads you’d be obtaining from the ebook sales throughout this entire time!
In hardly any time at all, you would have a huge list with a network that would make the gurus’ inner circles look like 10 day old leftovers…
If you think we’re done here, think again…
Now what if you factor in the sales from your custom ebook report? And what if you play it smart and use your constantly growing list to land monster JVs with the big dogs?
Well, we won’t even go there.
As you can see, this isn’t an over-inflated, hype program, get rich quick scheme. This is foundational “build a real business online starting now†material.
Ask anyone that’s experienced substantial success online and they’ll tell you: there is no faster and more surefire way to get ahead and make job crushing income than building a targeted optin list.
Just below is the thing all wannabe internet marketers fantasize about: getting the attention of a guru. Â Landing that big JV. Not being ignored like the hole in an old sock you don’t wear anymore.
There is no replacement. Having a large list puts you on a complete different level. Instead of emailing the gurus for JVs and getting ignored, they will email you. Then you can choose to ignore them if you wish, although I suggest you give them a chance…
How Much?â€
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The end coming soon.
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Thought / Action of the Day: What I’m listening to: “Nobody Gives a Crap” by Captain Obvious and the Irrelevants.
Number of the Day:3Â : The number of people that thought Captain Obvious was a real band. Â Shame on you.
The number of people that thought Captain Obvious was a real band. Â Shame on you.
The number of people that thought Captain Obvious was a real band. Â Shame on you.
Popularity: 2% [?]


I may be a sucker sometimes, but even *I* questioned “Captain Obvious”. Although, ya know, I’d bet a band with that name would do well, marketing-wise…
Alex!
On the topic (for a change), I have a question:
You previously laid out an excellent format for a soft-sell Pre-Sell. (The “Walk-thru” I think you called it.)
Would you incorporate any of the tactics in THIS post (forget about the previous ones, for a moment), into the “walk-thru”?
Hey Ray,
Yes and no.
The sales letter itself is somewhat “shameless promotion”. You lay it on thick. That is the job of the vendor.
The job of the affiliate reviewer is to make educated credible suggestions. You can use the same principles but you tone it down quite a bit…