Net Frontier Marketing

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For those of you just joining the program, you can find the first installment here: how to write a sales letter part 1.

In it we discussed summarizing your offer and coming up with a title. As you’ll see below, I’ve stuck with one of the existing ones and made a very small tweak based on one reader’s suggestion.

This post is already a whopper, so we’ll get right to it.

Below, the sales letter is in regular text with my comments indented in italics.

“Now You Too Can Have a Huge List of Blazing Hot Prospects Standing by With Credit Card in Hand - Without the Headache, Without the Work and Without any Software, Site or Experience at All”

If you’ve ever heard the saying “the money is in the list”, (and you’ve probably heard it ten times) then you can finally breathe a sigh of relief because you’re about to tap into your very own list profits starting right now.

With the subhead, we basically reiterate our promise and augment the interest of the reader. Hopefully, we’ve got their attention now and it’s time to qualify the prospect by demonstrating you are familiar with their situation. You also generate interest by making a promise that caters to their desires.

It’s time to turn the page on all those ineffectual programs, over-hyped ebooks and empty promises.

If you know, deep down inside, that a list of thousands of hot prospects could mean the difference between slaving away another year in that corporate prison called “job” or the complete financial freedom you desire, then this is the most important letter you will ever read.

If you can give me just 7 minutes of your time, I’ll show you why this is different from anything you’ve ever seen before. In fact I’ll tell you exactly how you’ll join the ranks of the elite marketers whose lists are like ATM machines standing by to print cash on demand.

It’s now time to introduce the marketer. Here we need to build credibility while initiating familiarity. The perfect effect is for the prospect to believe in the marketer’s authority while being able to identify with him. We also develop the idea of the solution we are proposing to the problem the reader has.

Dear Future List Owner,

My name is Brian Koz. I’m no big shot, larger than life guru. I don’t need or want the spotlight.

The simple fact is that for the past 4 years, email lists have paid for my car, my brand new house, several extended vacations, luxurious presents for my wife and just about everything else that makes life so enjoyable.

Now I’m not telling you this to brag or rub your nose in my success. In fact quite the opposite. I’ve been fortunate enough to “make things work”. I’ve stripped away all the junk and put together a foolproof system that’s a surefire winner.

In fact I won’t show you how to build a list or pitch you magic bullet software, PHD theory or anything of the like.

I’m not even going to talk about a coaching club or hold your hand until you get it right.

I’m going do it for you.

Before I show you how, let me ask you just one question…

“It’s just me and you against the world…” Almost all prospects have bought other products before, yet they are still no further along. Here we address the need for differentiation of the marketer in a crowd or “shallow water sharks”.

We also continue to subtly build the credibility of the marketer while positioning him on the same side of the fence as the prospective buyers. He understands the situation, he’s on their side and he’s there to help.

Listen, I’m not one to bad mouth anybody but we’re talking about your money here. We’re talking about your fighting chance to “can the day job” and be something more.

With some of the products out there, you really have to wonder if those so-called gurus are even on your side or not.

Maybe they don’t know any better, or maybe they do but the fact remains if you believe what they say and buy the latest list building software or super tricked out auto-responder, they’ve just done you a huge disservice.

It’s great to have all the features. It’s nice to have the latest “viral this” and “buzzword that” but does it put prospects on your list?

Does it take the first step for you and get that snowball rolling down the hill?

I think we both know the answer to that question.

You know you need to build a list (I know you know). But you haven’t done it yet…

Maybe you know everything it takes to successfully grab and retain subscribers that buy from you again and again. Maybe you promised yourself to do it later but never got around to it.

Trouble is, what chance do you have to enjoy the rich rewards of a responsive money list if you don’t have one?

No chance.

But here’s the thing:

Here follows one of the most popular approaches. Strip away the guilt. Differentiate the purchase form past failures and demonstrate how the deck was stacked against the prospect who will now get his fair swing.

It’s not your fault. With all the emphasis on tips and tricks and all the hoopla surrounding the latest list building software pieces, you’re led to believe these things work.

You’re told you can invest your money and practically “set and forget”. Nothing could be further from the truth.

There are tips and tricks. There are many ways. But there is only one right way. Only one foolproof system that produces again and again.

And that surefire system requires investment on your part in more ways than one…

Here we continue the “it’s not your fault” angle by proving we are correct. This serves a double purpose since we are accentuating the problem, making it more painful and setting ourselves up to provide a solution that will be well received.

This is almost common knowledge, but the truth is, it’s really just not that easy.

The list recipe explained:

1) Choose a niche to start your business in.

(I think we can all agree it’s downright confusing the first time around.)

2) Write a professional 15-20 page report that you can give away to your subscribers in exchange for signing up and receiving your emails. Not only does this get you signups, it also positions you as an expert and makes your prospects more likely to buy from you.

(Not only do you have to master your subject in a niche you picked based on your educated guess but you also have to invest hours of your time tediously writing out your report. Researching, editing, proofreading - It’s a lot of work… But that’s not the worst part.)

3) Buy Software that costs nearly $200 a year before you even get started.

(It’s really starting to add up. But if you think now you’re out of the fire, you’d be right. Only you’re heading straight for the frying pan.)

4) Send Traffic to your site.

(Oh Boy… So you’ve done everything else. You’ve spent hours, even days writing your report. You’ve built an optin page. You’ve even invested your money. And what do you have to show for it? Nothing.

Now you have to break the traffic code or all that was in vain. You wanted to build a list exactly so you could have traffic in the first place… Only to realize that maybe the chicken came before the egg after all…)

When you take all that into consideration, it really puts things into perspective.

You could be dropping hours of your time and hundreds of dollars of your hard earned money in an uncertain niche where you have no way of knowing if it will fly or flop before it’s too late.

It’s NOT and easy proposition and it’s NOT risk free and there are NO GUARANTEES.

But what if you could chop out all the work and all the risk, leaving you with a black and white guaranteed result?

Well there is good news: now you can.

The itch our proposition scratches is now well into perspective and it’s time to propose the solution. Stay tuned for more.

Notice the generous use of titles, short sentences and paragraphs as well as numbered list. Make it as easy as possible for the prospect to keep reading. We’ve already set the timer at the beginning for 7 minutes. That is not too much to ask of someone you will help to solve a problem.

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Thought / Action of the day:

Go on this page, scroll down a bit and read a random entry. Bet you learn something.

Number of the day:

181 people thought this blog post was too long but read it until the end anyways.