Net Frontier Marketing

For those of you that have been following the blog, you know I held a contest to demonstrate the writing of a sales letter piece by piece.

If not, catch up on it here: Win a Sales Letter.

The winner of the contest is Brian Koz, serial entrepreneur and long time Warrior. I selected him because he had a simple, straightforward product that is sure to provide value to the right audience.

He also has JV partners lined up and a sizeable email list so I know the letter will get read.

Here we go.

For me, phase one is to understand the product and synthesize my approach by writing a headline.

I won’t give too much explanation here, just enough for you to grasp what the offer is:

The product is called Coop-Lists. It allows new marketers to create a mailing list with no software, no auto-responder and no experience. It also gives them a report-length ebook which they can sell or give away.

Here’s how it works. For about $75 for 6 months, the buyer becomes part of a group of marketers sharing a new double optin list. Every month, new subscribers are added until the number of subscribers reaches 1000.

Every month, each marketer can email the list one or two times with the offer of their choice. They can promote their product, blog, affiliate product, whatever they wish.

The basic gist is that after one year, for less than $150, you’ve gotten exposure of over 13,000 solo emails to your targeted double optin list.

You also get to post on the community blog with promos or links to whatever you see fit. Plus you get a very limited PLR report that you can use or give away.

So in my mind it’s a no-brainer list building tool for newbies where you get a brandable report, a blog, support and training. You don’t need software, experience or anything else.

That’s my synopsis. Time to write a headline.

Here are my favorite headline types:

1) “The One-Legged Golfer from Iowa”

If he can do it, you can too. The name of the city ads specificity. Not really appropriate for this product.

2) “Who Else Wants an Amazing…”

Says that others are doing it too. What could be a better indication of worth than the unspoken endorsement of your peers? Good for a little curiosity also.

3) “Now You Can Have [object of desire] [favorable outcome] or [without obstacle]“

Draws the right target audience in by being targeted from the start. Benefit oriented. Benefits are good.

Ok, that’s enough; let’s apply them to the product:

1) “Self-Made Marketing Tycoon from Arkansas Releases Ultimate List Building System Guaranteed to Land You 1000 Hot New Prospects Hanging on Your Every Word”

2) “Who Else Wants 1000 Hot, Double-Optin Prospects Added to Their List, with No-Software, No-Website and No Experience Required?”

Or

“Who Else Wants to Own a Huge Mailing List of Red Hot Prospects That Spits Money on Demand?”

3) “Now You Too Can Have a Huge List of Blazing Hot Prospects Waiting to Buy – Without the Headache, Without the Work and Without any Software, Site or Experience at All”

Note 1: I often change the headline when done with the long copy because the concept and core benefit will have become even clearer to me or I will get a better idea as I go along.

The real purpose is to focus the pitch and introduce the foundation on which the letter will build.

Note 2: This is useful to you even if you don’t write sales letters. It applies to any promotional message of any type. You need to open by grabbing attention or qualifying the prospect, hopefully both. It works for short ads, elevator pitches, squeeze pages, even introducing your spouse to the idea of spending a week’s salary on new golf clubs.

*
*

Thought / Action of the day:

Go ahead, one-up me by writing a better headline in the comments. If I select your headline, you may or may not win something valuable.

Number of the day:

256 people think my new Thought / Action / Number of the day is lame but I’m going to keep doing it anyways .

Popularity: 2% [?]