Net Frontier Marketing

Right when “Victoria”, author of the latest runaway “get rich quick on the internet” ebook smash was about to start raking in the big bucks, an unlikely series of events conspired to make her fall flat on her face. Watch as the “guru” gets tarred and feathered in the most public way possible.

Here is the series of coincidences that caused the fall from grace.

1) A New Scheme is Born: February 23rd, 2007: Refusing all appeals to common sense, “Victoria” launches a sordidly awful get rich quick ebook under the sadly misguided title “Duvet Dollars” (make money while you sleep, yes?). The degree of ridicule in this name might have pre-destined it to an unpleasant fate, but it was not enough to create the thrashing the author would soon receive.

2) A Giant Stirs: March 10th, 2007: In a much different and completely unrelated corner of the internet, a widely followed and quoted influencer becomes very angry. He’s had enough of what he calls “ebook scams”, those get rich quick volumes that are pushed by big gurus with their inflated income statements and sales letters full of hype.He’s tired of seeing innocent people get sucked into to these schemes and making the undeserving authors rich. He expresses himself in a public outcry and resolves to “do something about it.

3) Online Incest

Meanwhile, from the launch of Duvet Dollars, the gurus have been at it again. In the high circles of guru authority, much backslapping and cross promotion hits inboxes everywhere as these unsavory characters further their interests and those of their peers by hyping up Duvet Dollars some more.

The ebook is reaching critical mass, the time when every internet marketer wannabe has heard of the product and the Search Engine results are clogged with favorable reviews from affiliates. The trap is set and the money is flowing in.

4) An Unlikely Display of Common Sense

As new comers right and left are being duped into buying this latest scheme, the more experienced members of the community are calling the book a steaming pile of rubbish. The word begins to spread but nobody has the individual power to slow down the powerful profit machine that is now firing on all cylinders. Except…

5) The Hammer Falls

March 11th: Disciples of the Angry Giant smell the opportunity and they want blood. The Giant, alerted by his hoards, seizes the opportunity to make good on his earlier promise, swings his mighty hammer and hits Duvet Dollars right where it hurts. Out comes an intoxicatingly funny and irrevocably negative review.

To top it off, the giant posts links to warez sites where the offending ebook can be downloaded for free.

6) Google Takes Care of the Rest

March 12th: This would all have been quite meaningless in the general scheme of things without our trusty friend Google. As it stands, the page that attacks Duvet Dollars and smashes it to smithereens occupies the second result on the search engine.

There it is, a big glaring unraveling of the ploy, complete with profanity and humor.

“Victoria” goes into damage control mode but the hurt is done and the top listing is there to stay, a permanent witness to the guru’s fallacy.