Net Frontier Marketing

Product Launch Formula 3 Launches or a Rolling Launch?

Product Launch Formula 3 is the third release in the Product Launch Formula series by Jeff Walker.  The others mainly covering launches in non-IM niches. This is the first where Jeff will dive head-first into how to pull off a big guru launch like the stars.

There’s  a small problem though.  Product launches as Jeff teaches in the Product Launch Formula 3 can  bank you a lot of money and fast.  But it’s not going to be useful to you if you can’t get to a point where you can actually pull off a big launch.

Here’s a strategy that you can put to work right now, no matter what your guru status is – it’s called a rolling launch.  You can do this no matter what niche you’re in and it’s exactly how I’d  go about launching a product  that sits in the background and makes money on a daily basis.

Here’s what we’re going to cover:

• The front end product – How to quickly and easily create a product that you can “soft” launch with.
• The upsell product – How to offer a good oto/upsell product that you can create later.
• The sales funnel – How to structure you sales funnel, so you’re building a list, selling your product and converting people who you may have left your site and offer forever.
• Affiliates & JV’s – How to build a perpetual profit machine finding affiliates to promote you, and optimizing for affiliates who find you.
• Instant Sales & Affiliates – How to get thousands of instant eyeballs to your new product for $20 bucks
• Guru Status - How to get to guru status and pull off a Product Launch Formula 3 style launch the easiest way possible.

The Front End Product

No matter what niche you’re in it’s fairly easy to create a product that will sell well.  I recommend a product structure where you’re offering video training as well as the training in PDF form.  Video training will always have a higher perceived value – but many will want a readable form of the training as well.

Here’s what you do.  Create your training in PDF form – meaning write a report.  Then simply convert the training into a Powerpoint presentation.

Your video version of the training will simply be you reading the PDF version.  Of course while reading you have the opportunity to throw in additional insights that aren’t in the PDF version.  Don’t just read the training, it’s not only boring but provides no additional value.  The purpose of the video training is to freely expand on the written version.

It’s as simple as that, and now you have a product with video and a written report.  This creates very little additional work for you while providing infanitely more value.

The price point for your front-end should be about $47-$77 and you should offer 75% commissions.  You’re not going to make a boat load upfront, but you can easily offset that with…

The Upsell / OTO Offer

Want to make more money quickly and easily?  Have an upsell / one-time offer to your sales process.  Here’s how to create a killer upsell that you can even later use as its own stand-alone product if you want.

Offer a 3-4 week, on-going training program.  This means that you don’t have to create the upsell before you launch, and  this usually turns out to be some of the best training you’ll ever produce.

Of course, the upsell should be complimentary, additional training that is too valuable to include in a $47 front end.

You’ll create and deliver the OTO training using the same process you used to create the front end.  Another option is to do live webinars which increases the value of your offer in terms of perception and actuality.  Live, interactive training is great, but it’s a little harder to pull off.  Choose one and go with it.

Now that you have (or will have) your products, you need to dig into your sales funnel.

The Sales Funnel

This is where you…

• Capture leads and build a list
• Make direct sales with your front-end product
• Make even more sales with your OTO/upsell
• Convert people who opted-in but didn’t take action the first time to paying customers (prospect to buyer)
• Make affiliate sales on those prospects, promoting relevant products to them

Here’s what you need in terms of pages and tools to make it happen:

Aweber – I use and highly recommend Aweber.  I just like it’s interface and ease of usability as opposed to others like GetResponse.

Google Website Optimizer – You’ll use this tool to for split testing.  It’s simple to use and it’s free.  I highly recommend it.

Google Analytics – You’ll also want to have your normal analytics set up because GWO doesn’t provide in depth analytics of your site overall – only of the split tests you set up.

Amazon S3 – This is where you’ll store all your product content, including your video and written PDF training.  It also hooks easily into the next tool we’ll talk about.

EZS3 – This is a tool you’ll use to deliver your video training.   It connects with your Amazon S3 account and allows you to create video players easily.  It then spits out a simple piece of javascript code that you paste on your site to display it.

Now that you have your necessary tools, you need the pages that will make your sales funnel work.  This is obvious, but what’s not so obvious is how to do it right.

The Front End Sales Letter

You want three versions of your front-end sales letter:

• A version with just video
• A version with just text
• A version with video up top and text underneath

If you’re not familiar with the concept of a video sales letter, get familiar with it.  It`s simple to do and regularly outpulls long form, written sales letters.  People like to listen – it’s easier than reading.  It also helps you control the message.   People like to scroll and scan long form letters, most hardly even read them.

To create a video sales letter simply make a word-for-word Powerpoint presentation of your written copy.  Use a white background and simple black text with the “Calibri” font in Word.  Make your font size a minimum of 36.

Here`s a trick.  Use EZS3 to create a player with no border and where the only control is to pause and play the video.  This creates a situation where you get to deliver you whole message, and the prospect won’t skip perhaps your most important conversion element.

Split test the 3 front end sales letters using Google Website Optimizer.  Do a simple A/B split test between the 3 pages and go with the winner.  You can use splittest.com to accurately choose which will continue to be the highest converting page.  I’ve consistently found video and text coverts the best, but you have to test.

The Upsell / OTO Letter

Immediately after a front end order is completed, the buyer should be redirected to the OTO offer page.  This is simple to do with Clickbank.

Use the same principles we talked about in terms of page structures and testing on the front end letter.  The process is exactly the same as your front end sales process, except now you’re selling your OTO offer.

Your Prospect Optin Landing Page

Your offer should be something that can be delivered in a sequential fashion.  The optin incentive should be something of true value that will help push prospects back to your front end sales letter and ultimately into becoming customers.

And if you guessed that you’re going to make 3 different versions of your optin page and split test them with Google Website Optimizer, you guessed right.  Exactly the same as your front end letter and upsell: video, just text, video+text.

Headline across the top, optin copy/video to the left, and optin form to the right.  Always include an arrow pointing to your optin form.

Don’t put any sort of optin element on your front end sales letter.  It’s just counter-productive most of the time.  Instead use an exit grabber like Exitsplash to catch people who are LEAVING your offer.  Why distract someone from your most important sales message?  This is where you want them to be… Keep them there.

You’ll simply redirect your saved exits to your optin page.  Of course as I mentioned, you’re split testing between 3.  Once you determine which is the winner, shut the two losers down and use the winner as a control.  Start split testing the winner with a slightly modified version of it.

The goal is to continually replace your winning your optin page with a higher converting one until you’ll eventually hit the plateau.  Now here’s the cool part.  Once you can’t create an optin page to beat your control, create a drastically different one and start split testing that against your current winner.

If the experimental  optin page out-pulls the current winner, use it as the new control.  You simply repeat this process until you absolutely can’t squeeze another optin out of your landing page.

2 Buyer Optin Pages

This is fairly straight forward.  You have somebody you just spent their hard earned money with you, so what do you do with them?  They trusted you enough with their money.   Why not build that trust and a relationship with them by getting them on your list?

These are just simple pages where you ask them to register to receive the download.  And voila, you`re building a list of proven buyers.  This is the most valuable list in your possession, for sure.  You need two: one for your front-end buyers and one for your upsell buyers.

2 Download Pages

This is again fairly obvious, you need 2 download pages – one for your front end, one for your upsell.  If you’re upsell is ongoing training, place the schedule of the upcoming training, and the core training downloads.

They should immediately redirected to the download after they register on the buyer optin page.  Also be sure to “noindex” your download pages so Google won’t index them.  You don’t want your download page as a double-indented listing under your main site listing in Google now do you?  A major loss of sales.

By the way – if you forget and that happens, simply change the download page URL and update your buyer list with the new download page.  It’s kind of a pain and you will get support tickets for people who never got your email.  It’s best just to avoid more work all together if you can right?

Product Launch List Control and Flow

Remember how we said we wanted to get your optins but no-action takers back to your sales message?  This is where the sequentially delivered follow-ups come in.

You should prepare a follow up sequence of around 7 emails, building trust, delivering your optin content, and pushing them back to your sales message.  Likely you’ll convert a lot of sales that would have been lost forever.

You also want to set up the automation rules in Aweber, so that people who do go from your optin follow up sequence to paying customers are taken off of the prospect list when they register on one of your buyer lists.  We don’t want to bother people who already purchased with those follow ups.

If you promise something and it’s not fully delivered at the point they turn to a customer, you can simply put the full incentive on the download page so they still get what they opted in for in full, alongside what they bought from you.  Remember that trust thing – a good way to build and keep it.  Don’t think these things don’t go unnoticed.

So that’s it… or is it?

Not quite.  Now that you’ve got your perpetual profit machine set and running, you need to go into JV /affiliate finding mode.

But first, you want to make it easy for JV’s and affiliates to promote you, if they happen to find you first.  Always have an affiliate resource page.  Here’s what can and/or should include on the page:

• A short 3-7 minute video – explaining your product, why it’s beneficial for them to promote your product, and how much money they can make.
• Conversion proof elements – surprising fact is that people like to promote things they know will make them money based on solid data.  Once you have solid conversions stats over a period of time, putting them on your affiliate page is one of the most valuable things you can do.
• Highly Visible Affiliate Link – Remember you should be using Clickbank so put the hoplink they should use to promote your product right there on the page.  Only makes sense to make it easy for to find the affiliate link.
• Product graphics – it’s always good to have a visual representation of your product but it’s not absolutely necessary to your sales process.  But, don’t get me wrong, it almost always help.
• Email swipes – have about four different versions of promotional emails prewritten that they can simply copy, paste and promote.  Remember we want to make it easy for them.  Take a differently angle with each of them which gives the potential affiliate a choice to as which closely matches the tone he uses with his list.
• Go all out – if you have extra time, why not also include pre-written blog posts, articles for submissions to article directories, promotional videos for submission, and anything else a potential affiliate could use to promote you.
• A JV optin box.  As an alternative, you could deliver the additional promotion materials after they optin.  Now you’re building a list of potential affiliates and future joint venture partners (where you start making big money).  Once you establish yourself and are at this stage – this where a Product Launch Formula 3 style launch comes into play.
• Your personal contact – don’t forget this critical element.  Provide a direct email where someone can personally contact you.  Imagine someone with a 100k list waiting to promote you, but not able to contact you.  I think that clearly illustrates the importance of the 2 minute procedure.

You would be surprised how many people will find you.  Especially if you’re listing is rising in Clickbank as a quality product.  Simply create the affiliate resource page as I’ve described, and link to in the footer of the main site.  This IS one of the most important steps in the process – so don’t skip it.

Once you’re ready for affiliates who find you, now it’s time to go find some affiliates.  Go where these people hang out.  Usually that means forums and their own sites.  Bloggers are especially good people to target.

At first approach smaller affiliates who are always on the look out to find and promote products that will make them money.  Usually you’ll get a modest amount of sales from these people but it’s still money.  And remember how you’re building proof of conversions and a list.  This opens up the floor for larger JV opportunities.

Once you get to the point where you can reciprocate a promotion, you’re in the money sweet spot.  Joint ventures, and eventually a PLF3 style launch.

Rinse and repeat

Want to build a real business online as a product creator, than this is how you do it.  I’ve just laid a step-by-step to building a successful rolling launch.

The difference between the people who consistently spin their wheels in IM and those who accelerate ahead all comes down to one simple word.

Action.

So now that you know exactly how the successful ones do it – why not start right now?  And once you get up, running and are successful like this you’ll be in a position where the Product Launch Formula 3 training can help put you over the top, from not only making money – but making job-killing cash on the Internet.

How to Get Instant Buzz and Eyeballs to Your Product

There’s nothing like doing all this work and then end up sitting sit there with your awesome product and funnel with the crickets chirpin’ in the background.

Spend your next $20 wisely and create a Warrior Special Offer for you product.  This is where you offer at discount price.  Like maybe your normally $47 product at $17 as a WSO.  Like I said, this gets instant eyeballs to your offer as well you can have a little blurb for affiliates looking to promote good products that will make them money at the end of your WSO.

Now are you’re not only making money, but you’re grabbing the attention of potential affiliates and JV’s.

But BEFORE you post your WSO take a look at some of the most successful WSO’s already in the forum.  You can tell which they are by the number of thread views and replies.  Duplicate the elements that made them successful.  If you do that, you stand a better chance to be successful with your WSO.

So that’s it?

Yep – that’s how you do it.  A highly effective guide to launching your own product, and making money.  Don’t try to over-complicate the process.  It’s really not that hard to pull off a rolling product launch.

You can do this in nearly any niche (with the exception of the WSO strategy) which means there’s plenty of opportunities to start now.  Millions in fact.  If you’re interested in taking your product launch to “guru” launch stature, then you should definitely check out Product Launch Formula 3.

And let me know what you think.  Was this helpful?  Got something to add, or ask.  Leave a comment below.

Popularity: 28% [?]

I was looking at my business today and started asking myself what made a big difference for me, in the past and today…

One of the most instrumental parts has always been “getting a ton of inbound links”.

Over the years, I’ve gathered quite a collection of sites where anybody can claim a one way back link within seconds, complete with anchor text.

Now, some of these are dead obvious and likely you have them already on your link radar, but others are more obscure and provide high quality backing.

My preferred way of attacking this has been to put aside 10 minutes a day where I submit one of my sites to 10 different services such as these.  It keeps the traffic flowing and the rankings on the rise…

And if I’m doing a googleizer or sniping a keyword, then I just turn on the mustard full blast…

Well this is my list of sites I’ve compiled till now.

If you have a solid one of your own and would like me to add it, I may be able to do so…

For now I simply suggest you download the list to use now or whenever the occasion next presents itself.  Note that 95% of these sites are “do-follow” so you receive full link joy from them.

http://www.netfrontiermarketing.com/playerslinkdb.pdf

There is no optin, no upsell, nothing of the sort, it’s just small token of appreciation for being a loyal subscriber.

P.S. It would be really cool if we got together to make this list “the list” of free do follow backlinks.  If you make any significant contribution, I will be happy to link you and give you credit here and within the document itself…

Popularity: 57% [?]

I’m talking to you, gurus and wannabe gurus of the Internet Marketing world.

You’ve worked really hard to build that list and your success with it will have a big influence on your next product launch. Yet you write bad promo email after bad promo email and watch your list shrink every time you hit send.

When alarmists like Rick Butts tell people to unsubscribe from internet marketing lists that don’t deliver, you quake in your pants cause that means YOU. And you’re getting scared because it’s about to hit the point of no return and you don’t know what to do.

1) Write your own emails:

Think you can copy paste the pre-written JV email and get away with it? Wrong. It’s a mortal offence any one committing should be quick to repent for.

We’ll investigate the other reasons you need to do this in a moment, but let’s consider for just one second how it looks when you send the template email.

It says one of two things and suggests a mix of both: first off, you don’t care enough about the product to have reviewed it yourself and you are promoting it just for the money or to return a favour. Secondly, it says you don’t give a crap about the people reading it. They are numbers on your list. Numbers that fall quickly.

2) Have a Freaking Emotional / Ethical Barometer:

Yes there are hoards of newbies out there to who you can sell anything. That doesn’t mean you should. Not all offers are created equal and not all gurus are created equal.

Some will not deliver and others will massacre the customers you send them with daily promos for junk. And you recommended them. Trust: minus 1.

3) Be Relevant, or at least try:

Ok so a new product came out, you like it and you want to promote. How does it fit into the CORE message you yourself have sold them on earlier?

Yes, this is marketing and you can stretch things, but it’s good to stay in the same ballpark or at the very least give that impression.

Want to make sales AND have your prospects thank you for it? You’ve already taught them something when they bought from you originally. Show them how to get the most mileage out of it and propose products and services that fit in with that mission.

That way you look like you practice what you preach and you still believe in your stuff…

4) Deliver SOMETHING beyond an Affiliate Link:

Ideally you will NOT write promo after promo to your list, but we all know that can happen… If you just can’t do it any other way for now, then add value to each promo by delivering something else with it.

Most of the time, this takes the form of a story that uncovers a relevant business lesson. Or it describes in some detail how something can be achieved. Therefore the promotion is not the end all be all, the actual object of the promotion is the accelerator they buy if they want to do it faster, better, etc…
But thanks to you, they can now do it anyways. Whether they buy today or not, they got something out of the interaction.

5) Don’t be a Doormat, nor a Bore

People are looking for guidance and reassurance. They like to get this from people they trust.

They already WANT to trust you since they got on your list, but if you get all wishy-washy, they’ll listen to someone else that really believes what they’re saying.

You want a polarized audience, not a sleepy one. If you can get half the people to love you and the other half to hate your guts, you’ve done a much better job than if NOBODY cares…

Having good copy skills will also make your emails more interesting, and therefore readable so please, go…

6) Read some Halbert

I make it no secret I’ve gained nearly all my copywriting jiujutsu from the Gary Halbert Letter. Yesterday, I went back for a refresher and found this great piece…

Let me say it without mincing words: copywriting is the marketer’s prime value. If you fall short here, you will NEVER get to the top. Never.

If you don’t know copy, your emails don’t get opened, don’t get read, don’t capture attention, don’t create desire, and don’t generate action.

Oh, and since they don’t do any of those things, they are useless. Not just to you, but worse even, to your prospects, who will soon give their limited attention span to someone who knows how to keep it and get something out of it, for the sake of both parties involved.

7) Find Something Wrong with it

Think about it. No product is perfect. We all know that. If you promote flawless product after flawless product, it’s your credibility taking a hit every time.

I’m sure if you actually reviewed it, you found some parts you liked less and some parts you liked more. Don’t be afraid to make the product and proposition feel REAL by admitting it’s imperfect.

Imperfections also create the perfect opportunity to…

Add Value to the Proposition:

Here I’m talking two main issues. The first way you add value is by helping the prospect make the right decision for themselves.

You give them the information they need to situate if and where the proposition meshes with their current situation. Whether they buy or not, they can thank you for helping them make the right decision.

The other way to add value is the classic bonus.

Often this will target the flaw you exposed earlier. For example, did you feel bogged down reading the 200 page book? Offer up a mindmap that counters the flaw.

Have something more to say on the subject than the author did? Can you offer more depth on one specific tactic, can you hold hands, provide a short cut?

The answer should nearly always be yes.

Sure you can get away with “shock and awe” bonuses, aka $2749 worth of PLR ebooks you paid $1 on Ebay for Master Resell Rights to, but that gets old real fast and the backlash is just around the corner…

—————

I’m sure I’m missing some but just these 8 brief points, once applied, will get your emails opened and read for a long time to come as you become they guy or gal that provides a dose of personality, real world logic, buyer protection and education as well as added value.

If you’re reading this, you’re either a marketer with a list or a prospect on those lists. Share your experience below. Did I miss any big ones?

Popularity: 29% [?]

Ok, it’s been a while, but yes, I’m still alive and kicking. In fact I’ve been up to a lot…

Roundtable at Perry’s

Did you know that Perry Marshall hosts one of the most expensive and exclusive events in the entire marketing world?

It’s called roundtable. It’s a 2 day intensive, in Perry’s home with only 3 other entrepreneurs (and it costs a bundle). I just nabbed the last spot for next week.

I’ll let you know how it goes and take a picture with Perry so that you can see for yourself he’s using a younger picture on his Definitive Guide to Google Adwords

Why I’m Going

I believe in continual education. A couple of years ago, I bought… you guessed it… ebooks! Home study courses, the whole schmooze.

Some people like to give these a bad name. I give them credit. I don’t think I’d be here today without them.

Case in point, at Affiliate Summit in Vegas 2-3 weeks ago, over half the people in the audience raised their hands when the speaker asked who got started from an ebook.

Years down the road, the ebooks that teach me something are rare. But I’m still buying stuff. Non-stop. Because I want to get better.

Affiliate Summit Vegas

To make a long story short, the networking was where it was really at. I met tons of interesting people. People that have the knowledge, resources and contacts any online entrepreneur needs to make it big time.

The place was packed with money. In the sense that there was success in the air. Established business people mingled with newbies, speakers and partiers…

I’ll be there again in Boston for the next one. If you go, let’s meet up. If the price tag is prohibitive, the expo only pass is under 300$ and that’s where all the action is anyways. (that and the after parties, featuring free open bars and other such morally dubious incentives).

Here’s a few pics of some people I met in person for the first time:

Nick Marks: Here’s a guy in his mid twenties that has ideas galore (good ones).
Like those booth girls…


Joel Comm:

Real Friendly, approachable guy.

Amit Mehta Of Superaffiliatemindset.com. I thought most panels were crappy.
His was good. Going places fast.

Mystery: World’s Greatest Pick Up Artist

The Next Chapter

I didn’t say this above but here’s also what I want from Perry Marshall, a guy that has made countless people and businesses successful.

Here is a guy that has earned worldwide respect for what he does, growing a huge profitable business from a one-man show.

I expect to solidify my PLAN and sharpen my vision.

And my plan is to help more people become successful at online marketing. I want to be responsible for more people making the income they want from the comfort of their home, kicking the job to the curb and the boss in the nuts on the way out (that last part is optional).

I’ve developed a completely new system, almost by accident. I put some pieces of it in the hands of three testers, and so far the results are amazing. I’ll tell you more about that in the days to come.

It fits right in with what Andrew Fox has just released. You may be too late as you read this, but if you can still get a spot, you’ll make an excellent candidate for graduation from the ranks of the day jobbers.

Popularity: 12% [?]

These are questions that I am often asked, as an authority in the buzz marketing industry I have studied these questions for many years, and today I am going to attempt to get your creative juices flowing with a series of examples of creativity from the world around us.

There are many aspects to it, but essentially you are taking an existing idea, notion, object etc… and then combining and mixing them to create something new.

Do you want some examples?

Ok, well, Gutenberg took the wine press and the die/punch and produced a printing press, and we all know how important the printing press became.

Ok, I admit it, that was a boring example, let’s look at some more modern versions.

Quite a simple and boring item… right?

The above bag was given when you bought a book by a famous crime-writer from Belgium.

Again, a useful product, but very boring. So how do you promote something so dull? With a little twist of creativity:

We are not endorsing drug smuggling, but if drug lords can be creative, then surely we can?

Below are thinly sliced sheets of Cocaine designed to look like Pringles.

It is fair to say business cards are pretty dull and boring, for decades we have all had boring business cards with virtually the same designs, but check out these creative business cards :

“Can you spare any change?”, those are the words we generally hear when we pass a homeless person on the street. But it is amazing what a little creativity can do:

Lego is a great way to demonstrate and encourage creativity in children, check out this life-size model of R2D2:

Check out this great 404 error page for a poetry website.

How cool is this advert for National Geographic…

And finally, we finish with one of my personal favourites… the creative billboard ad:

I hope you have enjoyed this journey through creativity, and perhaps it will spark some creative ideas of your own.

If you want to see how creativity has been applied to my life to generate huge amounts of buzz and viral success, check out my free case studies and reports at: www.webtrafficorgasm.com

Dean – DeanHunt.com

Popularity: 28% [?]

This is going to be short and sweet, just the way I like it:

4 Months ago, I got in contact with a Genius Arbitrager from Brazil. This guy is making around 10 grand a day with search engine arbitrage.

To make a long story short, we spent hours, if not days on the phone and he showed me EVERYTHING. We’re talking million dollar secrets…

Here’s what I did. I took all the notes I had and formulated everything into a killer, and straight to the point blueprint that would serve as my guide so I would be sure to get things right from day one.

I spent weeks testing and tweaking it, going over and patching the system as I went along, until I got it exactly right.

Then I set up a couple of test accounts. I’m not sure if I was surprised or not, but within days, I had broken the 100$ a day mark.

To make a long story short, I made about $4000 in my first month and nearly $12,000 the second on one account. And it’s still going up like crazy.

The best part is, once I had the blueprint down, it took me literally less than 15 hours to set it all up. Since then, I’ve been too busy putting the blueprint in “clean” format to do anything more than check my stats. I literally haven’t touched it for weeks and it still makes hundreds a day.

That’s how automated it is. I’ve made an intro video so you can grasp exactly what I’m talking about.

Check it out here:

Google Payload

More on this tomorrow.

Popularity: 97% [?]

Have I succeeded with Bum Marketing? Can YOU succeed?

Let’s get right to it. Read the rest of this entry »

Popularity: 4% [?]

In this article, we’re going to look more closely at how the Bum Marketing system works.

For each Major Step, we’ll look at what that step is; what that step demands from you; and how that step “promises” to help you make money.

According to Travis Sago (the “Grandfather” of BM), here are the Major Steps.

Step 1: Find 5 products to promote

This idea here, is to have multiple simultaneous promotions going on at once. That way, you don’t risk getting stuck on bad product. Read the rest of this entry »

Popularity: 7% [?]

Many of you are still looking for the “right” Internet Marketing business model. You know what I’m talking about. The “plan” that’s going to put you “over the top” (whether that means breaking 6 figures, or just making enough to quit that “lousy” job of yours).

I “feel” ya! I’m there too… Read the rest of this entry »

Popularity: 7% [?]

A huge measure of your success in affiliate marketing or product sales depends on your landing page. Its ability to convert visitors to your MDA (Most Desired Action) is directly proportional to the amount you are able to invest to acquire a new customer.

This entails opening up new traffic sources that would not be profitable with low conversion rates. Thus conversion efficiency is one of the most determining factors in the scalability of your operation.

Yet a large part of the internet population focuses almost entirely on traffic acquisition, throwing ever more resources (be they time, content, links, etc) at it rather than building from the ground up and making sure whatever traffic you do get creates money in your pockets. If you’re not able to generate returns on PPC advertising, this is the main culprit. Read the rest of this entry »

Popularity: 6% [?]