Net Frontier Marketing

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

When selling, a sure-fire formula is: “ Problem- Agitate-Solution”. Here’s how it works:

Problem:

Find the prospect’s pain and identify it as clearly as possible. “It hurts right here, yes?”

Agitation:

This is the equivalent of finding the pain and then poking it with a sharp stick, pouring vinegar on the wound until the prospect is yelling “stop! I can’t take it anymore, anything to make it go away!”

Solution:

Now that your prospective customer is writhing in pain, practically begging for relief from the real problem they have which you have now created a monster out of, it’s time to offer a solution.

Of course this was your primary objective all along…

That’s what this piece of Charles Atlas’ marketing does. Scrawny wimp on the beach. Jock kicks sand in his face. Girlfriend practically calls him a coward. He buys Atlas’ book and bulks up. Back on the beach, he catches up with the Jock and socks him one. His girlfriend swoons while other women gawk at his biceps.

Gotta love it

Ladies and gentlemen, the jury is back from deliberation.

They haven’t been influenced by emotions or personal preferences, only a hunger for money that led them to the truth.

They’ve based their verdict on rigorous testing and scientific fact.

Fancy graphics bit the dust. Creative arrangements were purged from the competition as unceremoniously as boils are photoshopped off a cover models cheek. (more…)

If you’re just joining up, you’ll want to read up on How to Write a Sales Letter Part 1.

Once again we’re jumping right in because this is another “postzilla”.

As a reminder, the sales letter is in regular text and my comments are indented in blockquotes: (more…)

For those of you just joining the program, you can find the first installment here: how to write a sales letter part 1.

In it we discussed summarizing your offer and coming up with a title. As you’ll see below, I’ve stuck with one of the existing ones and made a very small tweak based on one reader’s suggestion. (more…)

For those of you that have been following the blog, you know I held a contest to demonstrate the writing of a sales letter piece by piece.

If not, catch up on it here: Win a Sales Letter. (more…)

Whether you like it or not, sales letters are more important than the product itself when it comes to stringing together a winning campaign that sucks cash on autopilot.

The conversion rate of your sales copy determines some extremely important outcomes:

• How much you can spend to get one visitor to your site
• The number and quality of the JVs you can convince to mail out for you

Those two criteria right there cut a cruel line between dead in the water wasted efforts and the easy-breezy success that sets you on your path to passive income.

(more…)

Over the last 8 months, I’ve pretty much become a copywriter. Not in the sense that I actively look for copywriting jobs or even accept them when they are thrown my way. And not in the sense that I do it full time or it accounts for an appreciable amount of my online income.

I became a copywriter in regards to the quality of the sales pieces I can write.

How do I know? Because people spontaneously offer me money to write their letters or go over their copy despite the fact I’ve made no effort to sell myself in this manner. It’s taken place 4 times in the last week…

Here’s how it happened.

(more…)