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Copywriting

The Insult that Made a Man out of Mac

by alex · 5 comments

Copywriting

This is a spectacular headline used by Charles Atlas, muscle man of yore, to make an insane fortune selling his “how-to” products to effeminate wimps around the world. When selling, a sure-fire formula is: “ Problem- Agitate-Solution”. Here’s how it works: Problem: Find the prospect’s pain and identify it as clearly as possible. “It hurts [...]

“Scroll Forever” Sales Letter Wins Hands Down

by alex · 6 comments

Copywriting

Ladies and gentlemen, the jury is back from deliberation. They haven’t been influenced by emotions or personal preferences, only a hunger for money that led them to the truth. They’ve based their verdict on rigorous testing and scientific fact. Fancy graphics bit the dust. Creative arrangements were purged from the competition as unceremoniously as boils [...]

How to Write a Sales Letter Part 3

by alex · 2 comments

If you’re just joining up, you’ll want to read up on How to Write a Sales Letter Part 1. Once again we’re jumping right in because this is another “postzilla”. As a reminder, the sales letter is in regular text and my comments are indented in blockquotes:

Copywriting

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How to Write a Sales Letter Part 2

by alex · 1 comment

For those of you just joining the program, you can find the first installment here: how to write a sales letter part 1. In it we discussed summarizing your offer and coming up with a title. As you’ll see below, I’ve stuck with one of the existing ones and made a very small tweak based [...]

Copywriting

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How to Write a Sales Letter Part 1

by alex · 3 comments

For those of you that have been following the blog, you know I held a contest to demonstrate the writing of a sales letter piece by piece. If not, catch up on it here: Win a Sales Letter.

Copywriting

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Win a Free Professional Sales Letter

by alex · 7 comments

Whether you like it or not, sales letters are more important than the product itself when it comes to stringing together a winning campaign that sucks cash on autopilot. The conversion rate of your sales copy determines some extremely important outcomes: How much you can spend to get one visitor to your site The number [...]

Copywriting

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How I Unwittingly Became a Copywriter

by alex · 5 comments

Over the last 8 months, I’ve pretty much become a copywriter. Not in the sense that I actively look for copywriting jobs or even accept them when they are thrown my way. And not in the sense that I do it full time or it accounts for an appreciable amount of my online income. I [...]

Copywriting

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