Affiliate Pre-Sell Model
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Before I stop accepting submissions for the sales letter series and get to work on that, as one of my more astute readers pointed out, I should detail how to write an affiliate pre-sell.
This is something I’ve grown quite good at and regularly achieve excellent conversion rates with, either on this blog or on other sites.
Before posting an actual demo and “reasons why”, let’s examine the different formats an affiliate pre-sell can assume.
Note: These methods are extremely powerful and I always use them responsibly. Never pitch stuff you don’t believe in or wouldn’t use yourself, it’s hypocritical and not far above stealing.
The “Walkthrough” Pre-sell:
This model is great for posting directly into your blog or content site that has an existing readership. The content has to be interesting to your existing readers and have some potential for drawing traffic from PPC. In this case, you want to write a walkthrough detailing how to accomplish something relevant to your niche and readers.
As you do so, you post affiliate links to the resource (s) you use to accomplish what it is you’re explaining how to accomplish.
Allan Gardyne is a master at this and you would do well to check out his site and immerse yourself into the proper style and vibe.
The “Leech” Pre-sell:
This is one of my favorite methods and I shamelessly stole if from Chris McNeeney’s Affiliate Project X.
This pre-sell is made to piggy back off the notoriety of a particular brand or product that will get direct searches on a regular basis.
The Leech appeals almost strictly to the potential buyers of one single particular product and is constructed to convert those prospects in to buyers that use your affiliate link. Offering a bonus is crucial to the success of your enterprise in this case.
The whole point of this type of review is to convert the visitor. You can make piles of cash with high cost keywords on PPC traffic using this method because when you do it right, you squash the competition like the pesky insects that they are.
For excellent examples of this method, you need to turn no further than your not-so-humble host, who over the months, has gotten frighteningly good at accomplishing this little “tour de force”.
This has been one of my highest converting ever: Adsense Decoded Videos.
Those 2 methods are the only ones I use and I don’t recommend you stray too far from them since they are proven to work and hard to beat.
Up next, we’ll jump right into the Affiliate Walkthrough Pre-Sell with full explanations and complete example.