Net Frontier Marketing

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How many Adwords books have you bought? Three? Five?

I bet you I still win. Last time I counted, I am now up to eleven.

If I listed them all here with the word with the complete name, Google would almost surely accuse me of keyword stuffing, so here goes: Adwords Killer, Miracle, 180, Kung Fu, Google Wealth Wizard, Made Easy, Blackbook, Definitive Guide, Google Cash and Beating Adwords.

You might also throw in Day Job Killer and Affiliate Project X (that makes thirteen). And I probably forget some.

In the last 6 months, I’ve grown into a raging Adwords Addict. I can’t get enough. If anybody puts out a new guide, they are sure to have at least one customer.

It used to be that Adwords was to online marketing what Traffic Equalizer was to Spam. It was just that easy to make money.

Now you hear a lot of people complaining that the game has gotten much harder. I see posts on forums every week where people ask “is it worth getting into Adwords or is it too competitive”.

And then I wonder if these people live on the same planet I do. Almost every time I set up a new campaign, I know for a fact my Clickbank and other affiliate network checks are going to grow by at least 200 dollars the next month.

I’ve had only 2 losing campaigns in nearly 6 months. Direct links, squeeze pages and reviews, I do it all and it produces like clockwork.

If I look at things with the infinite wisdom that hindsight provides, I would certainly eliminate more than a few of those guides from my purchase history.

Here are the ones I would keep and the reason why:

Adwords Miracle: The best overall introduction, covering everything there is to know, explicating it on video, with updates extra sections and more. Beating Adwords loses out by a hair.

Definitive Guide by Perry Marshall: Perry is one of the marketers I respect the most. Definitive Guide is not gimmicky in the least. It’s incredibly complete, well written and has some marketing advice you don’t find in the other books. If you’re a merchant or want to build a true long term business out of your affiliate campaigns, you can’t ignore this book. At $47, it’s pretty close to being a steal.

Adwords180: A fresh new approach that has a lot of people going “wow”. A bit expensive for only one tip. Very cheap when you consider what that method can bring you in return.

Black Book: Sold out. If you missed, boy am I sad for you. A true classic, a pioneer, way ahead of its time. Those that bought it got a jump on the market and cleaned out.

Adwords Killer: Could take the cake in many categories and replace some of the above if I had to shorten the list.
Where it stands out most is its use of the content network. This, in my view was very original.

It also shows you how to grow your keyword lists in a way I hadn’t really thought of. This is very smart as you gain access to a completely new market sector, one in which you will have total leeway since competitors will not have the brains to find you here.

Extra money in the pocket. Easy money.

And finally, for Quality Score.

This issue bores the pants off of almost all Adwords advertisers. It’s not flashy, it’s not jazzy. It doesn’t slay any gurus, nor does it slap them.

What it does do is help you destroy your competition, and that’s not hype.

I’ve gone into some markets where there are 20 or more advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I come, almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, 13 ebooks and tons of campaigns have taught me to run a tight ship.

But that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No, it’s rather boring really. What is glamorous is what I do with the extra money I make at the end of the month.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to quality.

Sometimes the simplest and most straightforward things are worth ten times what the most advanced tricks are. There are no skills required here, only application. Perhaps that’s why people like to ignore this aspect of the game. Not me, and I’m being paid nicely for it.

2 or so months ago, I wanted to start a new site reviewing all the guides I’d bought using a system which graded them based on all the aspects of Adwords.

I had somewhat of a “eureka moment” at that time, which I shall keep for another day. What I will do is post the review I wrote for Adwords Killer Review.

You’ll see, the format is different from my usual reviews, but you can still claim some nice bonuses if you decide to add it to your arsenal.