Thinking Outside the Box - Creativity in the 21st Century
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“Being creative is seeing the same thing as everybody else but thinking of something different”
These are questions that I am often asked, as an authority in the buzz marketing industry I have studied these questions for many years, and today I am going to attempt to get your creative juices flowing with a series of examples of creativity from the world around us.
There are many aspects to it, but essentially you are taking an existing idea, notion, object etc… and then combining and mixing them to create something new.
Do you want some examples?
Ok, well, Gutenberg took the wine press and the die/punch and produced a printing press, and we all know how important the printing press became.
Ok, I admit it, that was a boring example, let’s look at some more modern versions.
Quite a simple and boring item… right?
The above bag was given when you bought a book by a famous crime-writer from Belgium.
Again, a useful product, but very boring. So how do you promote something so dull? With a little twist of creativity:
We are not endorsing drug smuggling, but if drug lords can be creative, then surely we can?
Below are thinly sliced sheets of Cocaine designed to look like Pringles.
It is fair to say business cards are pretty dull and boring, for decades we have all had boring business cards with virtually the same designs, but check out these creative business cards :
“Can you spare any change?”, those are the words we generally hear when we pass a homeless person on the street. But it is amazing what a little creativity can do:
the following year he upgraded to sign 2.0…
Lego is a great way to demonstrate and encourage creativity in children, check out this life-size model of R2D2:
Check out this great 404 error page for a poetry website.
How cool is this advert for National Geographic…
And finally, we finish with one of my personal favourites… the creative billboard ad:
I hope you have enjoyed this journey through creativity, and perhaps it will spark some creative ideas of your own.
If you want to see how creativity has been applied to my life to generate huge amounts of buzz and viral success, check out my free case studies and reports at: www.webtrafficorgasm.com
Dean – DeanHunt.com
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